Summary
The artist, BØRNS, was preparing to release his third album independently and needed a way to get fans to pre-save his upcoming album. I collaborated with him to design and develop his website.
The problem
The artist BØRNS was preparing to release his third album independently. His previous label had created a website that was quite generic and did not accurately represent BØRNS as an artist or the new look and feel of his upcoming album. Additionally, the website needed to help fans to pre-save the album prior to its release.
The solution
I collaborated with BØRNS to create his website using Webflow. Our goal was to make the site feel like a journal or scrapbook that reflects his experiences while creating his third album. The website features a simple layout, basic sketch animations, and interactive buttons. We also included a highlight video showcasing the album's production process. The final design captures BØRNS's essence as an artist and celebrates his first independent album release.
Initially, we added a Pre-Save link for fans to save the album on Openstage. However, we later changed this link to a Subscribe option, allowing fans to stay updated on BØRNS's upcoming work.
Role
I led the design and development of the website in Webflow.
Outcomes
The final website showcased a simple, clean design that perfectly captured the spirit of BØRNS' independent release. Thanks to the pre-save link, we achieved an impressive total of 3,700 pre-saves, highlighting the strong support from fans. Since the release of his website, he has been preparing his next release. Stay tuned for new website updates.
