Summary
A small chocolate company launched a new premium line called CocoSprita in Northern Michigan. To kick off the marketing, the chocolate was promoted to local wineries to create pairing opportunities. I assisted in preparing an email campaign and exploring chocolate packaging options.
The problem
A small chocolate company launched a new premium chocolate line called CocoSprita in Northern Michigan. The team aimed to target local wineries, offering chocolate that can be paired with their wines, as well as private label or custom options for merchandising or special events.
In addition, the luxury chocolate bars that are not customized will require new packaging to reflect the quality of this premium line.
The solution
I worked closely with the owner and Creative Director to prepare packaging designs and develop an email campaign targeted at local wineries in Northern Michigan. This collaboration led to a successful campaign and partnerships with several local wineries.
Role
I designed and developed the campaign and led the packaging designs.
Outcomes
The email campaign achieved an impressive 87% open rate and a 43% click-through rate, which led to partnerships with a couple of local wineries.
Unfortunately, the packaging designs were never finished due to the impacts of 2020, and the company was unable to continue operations.
