BØRNS is an internationally recognized musician known for his ethereal sound and bold visual aesthetic. As he prepared to release new singles, merch, and tour dates, he needed a dynamic website that reflected his creative brand and encouraged deeper fan engagement. The goal was to create a simple, elegant platform where fans could easily pre-save music, buy tickets, shop merch, and subscribe for updates—all while giving BØRNS full flexibility to update content frequently.
Project Goals
• Design a clean and creative layout that complements BØRNS’s evolving visual identity
• Provide a clear path for users to:
• Pre-save new singles
• Find and purchase tour tickets
• Browse and shop merch
• Subscribe to email updates
• Ensure the site can be updated easily as content changes often
My Approach
1. Discovery & Strategy
• Collaborated with BØRNS to gather release artwork, single covers, and tour visuals
• Held creative brainstorming sessions to understand the fan journey from discovery to engagement
• Focused on reducing friction for fans while staying aligned with the artist’s brand aesthetic
2. Design and Layout Planning
• Developed wireframes that prioritized key user actions: listen, pre-save, subscribe, buy
• Designed responsive sections for dynamic content including tour dates, merch, and new music
• Created a visual system that could shift seamlessly between album/single releases
3. Development in Webflow
• Built the site using Webflow for flexibility, speed, and easy content updates
• Integrated a newsletter sign-up, music embed links, and external ticketing links
• Developed reusable components for singles, merch drops, and tour announcements
Impact
The redesigned website provides fans with a centralized, visually immersive hub to engage with BØRNS’s latest work. By streamlining access to pre-save links, tour dates, merch, and newsletter sign-ups, the site eliminates friction and encourages deeper interaction. Real-time updates to tour information have helped promote timely awareness of upcoming shows, directly contributing to multiple sellouts. The flexibility of the Webflow build empowers BØRNS’s team to update content frequently without sacrificing design integrity. Overall, the site strikes a balance between artistry and usability, enhancing fan connection while supporting campaign performance.
